What your inboxes do is a measurable fact.

The four axes

• Response speed (30%). Minutes from message to human response, during business hours — DM senders expect social speed, and the read-receipt clock is visible to them.
• Platform coverage (25%). Whether every place people can message you — Instagram, Messenger, TikTok, Google, Nextdoor, chat — is actually watched, against what's expected for your business type.
• Hours coverage (25%). What an 8pm Saturday DM gets back before Monday. Social messages peak in leisure hours — exactly when businesses are dark.
• Follow-up persistence (20%). Whether quiet threads get a second message, ever. Most don't, and the measured data says that's where warm customers sit.

Self-reported first, measured second

The free score is what you tell us, labeled as that. The $500 discovery measures the real thing: over five business days we send timed test messages to your actual inboxes — different platforms, different hours, weekend included, per your written permission — and log what comes back and when, timestamped at the source. You get the measured report beside the self-reported one; the platform-by-platform gap map is usually the page owners photograph.

What we don't do

• No account access needed — we message from the outside, like a customer. That's what keeps it honest.
• No probes on platforms or hours you exclude. Permission is written and explicit.
• No padded findings. "Your inboxes are covered" is a deliverable we're glad to hand you, in writing.

Prices on the page, where they belong

Discovery is prepaid and scheduled online in one step. If it shows your inboxes are covered, that finding is what you bought.